Point of Origin
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Illuminating artists in the alternative genre
Identity, creative platform & Squarespace site for Point of Origin a spotlight within the Alternative genre hosted and curated by Sameer Gadhia (Frontman of Young the Giant) and presented by SIRIUSXM's ALT NATION and PANDORA.
Point of Origin is dedicated to challenging the homogenous narrative of Alternative and Indie Rock Music by amplifying voices of color in the past, present, and future of the genre. Once a month a new is featured with a highlight track handpicked by Sameer. The focus track receives heavy rotation on-air for four weeks with a personalized intro and outro by Sameer contextualizing the story of the artist & song.
Identity, creative platform & Squarespace site for Point of Origin a spotlight within the Alternative genre hosted and curated by Sameer Gadhia (Frontman of Young the Giant) and presented by SIRIUSXM's ALT NATION and PANDORA.
Point of Origin is dedicated to challenging the homogenous narrative of Alternative and Indie Rock Music by amplifying voices of color in the past, present, and future of the genre. Once a month a new is featured with a highlight track handpicked by Sameer. The focus track receives heavy rotation on-air for four weeks with a personalized intro and outro by Sameer contextualizing the story of the artist & song.
Collaborators:
Sameer Gadhia, Drew Simmons & Nate Futral
Role:
Lead Design
