Identity & creative platform concept for Vermont Farm Table, a family of makers & gatherers who hand-craft tables that last & age beautifully. This directioned aimed to reflect the level of craft, simplicity and Vermont-sensibilities of the brand. The line-breaks, shapes & type choice were inspired by VFT's belief that the at the heart of every home, lies a table, meant for gathering. The system is playful, unfussy, and tells stories of how tables fit in our lives.
Identity & creative platform concept for Vermont Farm Table, a family of makers & gatherers who hand-craft tables that last & age beautifully. This directioned aimed to reflect the level of craft, simplicity and Vermont-sensibilities of the brand. The line-breaks, shapes & type choice were inspired by VFT's belief that the at the heart of every home, lies a table, meant for gathering. The system is playful, unfussy, and tells stories of how tables fit in our lives.
Agency:
Solidarity of Unbridled Labour
Creative Director:
John Siddle
Role:
Designer