CCM
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Brand Evolution
CCM is a 120 year old Canadian hockey brand, making the best gear, for the best players. All Out is CCM's new creative platform, matching their all out commitment to that of the players. In collaboration with CCM's brand team & LG2 (Montréal) we developed bold, confident and actionable strategy and a new global design language that reflects their all out commitment to the players & the future of the game.
CCM is a 120 year old Canadian hockey brand, making the best gear, for the best players. All Out is CCM's new creative platform, matching their all out commitment to that of the players. In collaboration with CCM's brand team & LG2 (Montréal) we developed bold, confident and actionable strategy and a new global design language that reflects their all out commitment to the players & the future of the game.
Agency:
Solidarity of Unbridled Labour
Team:
Michael Jager
John Siddle
Srishti Jain
LG2 (Montréal)
Role:
Lead Designer
