Dayglow
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Harmony House Release Cycle
For the release of Dayglow's sophomore record, Harmony House, I was brought on board to develop an extensive creative platform based on the album cover & press photos. Taking cues from the vision Sloan (Dayglow) & his management shared we began developing a design language inspired by 60s/70s era Variety shows.
Using the vinyl packaging as our launchpad we quickly began creating a world around Harmony House which extended into social media, OOH activations, a comprehensive multi-continental tour campaign and an expressieve & thoughtful merch line.
For the release of Dayglow's sophomore record, Harmony House, I was brought on board to develop an extensive creative platform based on the album cover & press photos. Taking cues from the vision Sloan (Dayglow) & his management shared we began developing a design language inspired by 60s/70s era Variety shows.
Using the vinyl packaging as our launchpad we quickly began creating a world around Harmony House which extended into social media, OOH activations, a comprehensive multi-continental tour campaign and an expressieve & thoughtful merch line.
Artist:
Dayglow
Management:
Foundations
Art Direction:
Kelly Ford, Mikey Lavi & Sloan Struble
Art Direction:
Kelly Ford, Mikey Lavi & Sloan Struble
Art Direction:
Kelly Ford, Mikey Lavi & Sloan Struble
Photography:
Pooneh Ghana
Photography:
Pooneh Ghana
Photography:
Pooneh Ghana
Harmony Housewarming Gift
A custom shipping box was designed and packed full of brand new merch items & a personalized note from Sloan (Dayglow). These were shipped out to friends, family, collaborators & super fans.
Hittin' The Road
A comprehensive tour platform was developed for Dayglow's 2021 North American run & subsequent 2022 UK/EU & AU segments. The platform included posters, admats, laminants, social collateral & templates.
A Very Nice Merch Table
Over the course of the release cycle I worked closely with Dayglow & management to design a merchandise line which included limited edition screenprinted posters, tour & album themed apparel, and an exclusive VIP offering.
