Fogbuster Coffee Works
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Identity Concept
Identity & packaging concept for Fogbuster Coffee Works, a new product line inspired by the signature blend of air roasted coffee by Pierce Brothers Coffee. The name comes from the original dark roast blend, and the first sip sensation of a strong cup clearing your head. The airy, playful wordmark emphasises this feeling and the air roasted process which the beans undergo. The creative platform respects the heritage & fan base of the signature blend while seeking out new adventurous, bold, & loud coffee drinkers.
Identity & packaging concept for Fogbuster Coffee Works, a new product line inspired by the signature blend of air roasted coffee by Pierce Brothers Coffee. The name comes from the original dark roast blend, and the first sip sensation of a strong cup clearing your head. The airy, playful wordmark emphasises this feeling and the air roasted process which the beans undergo. The creative platform respects the heritage & fan base of the signature blend while seeking out new adventurous, bold, & loud coffee drinkers.
Agency:
Solidarity of Unbridled Labour
Creative Director:
John Siddle
Role:
Designer
